During last Net2006 conference in Lille on Dec 7th I witnessed what could be the future list of losers in the mobility services business. On stage : Cap Gemini, IBM, Orange, Microsoft, and a small civil works company from north of France, Decima, representing the end-user. Surprisingly enough, IBM was there as an end-user too, presenting their internal mobility implementation. Interesting : they have found that when using Instant Messaging most of the time their employees ask to their mates “where are you ?”. Sounds like something big. They’ve set up a group of experts to decide what to do upon that (and by the way, IBM fellows, yes there’s eavesdropping on your IM – doublecheck your spelling). Well, Decima (130 French people, not a typical e-company) have the answer : it’s called Location-Based Services (LBS) and users get an answer to where their colleagues are, for 8 eurocents per request. Discussions converged pretty quickly on the future successful services for mobile workers : e-mail (no kidding !), Presence, IM. OK so far. What was interesting was the answer of the solution providers. Cap Gemini backed the traditional telco approach : these mobile guys need a brand new, big and expensive platform : the IP Multimedia Subsystem (IMS). It’s big, it’s complex, it’s expensive, and it takes dozens of engineers locked in a room to define its standards (see my educational posts here and here on IMS), protocols, points of interconnection and what the heck S-CSCF would mean. And nobody will care about it until alll telcos have bought and installed some, as it makes no sense for subscribers without roaming and full coverage. Could take years to stabilize and rollout where users need it. The Telco way ? Another telco approach : Orange has understood that problem somehow. They may brand their “Orange Mail” service from a Microsoft source (or any e-mail-savvy vendor which has a working solution). Now end-users will be able to source directly their solution from a software vendor or Orange. I don’t know which one they’ll choose, but Orange could have a hard sell on this. Soooo… is Microsoft the final winner ?
Well, just have a look to the netvibes ecosystem, just to name one. You find a nice application giving you access to your favorite IM solution, from the netvibes GUI. Did you need Microsoft to get it ? No. Did you need Orange ? No. And it works behind your corporate firewall where the Messenger port has been blocked. Once it works on your mobile you’ll have it all. No IMS, no telco branded stuff, it’s just you picking the right tool for all your devices. You’ll remember its name and tell your friends. Who wins then ? That was a nice panel…